Centre National de l’Audiovisuel, Luxembourg
The Centre National de l’Audiovisuel (CNA) are currently undertaking a major project to redisplay two exhibits created by the Luxembourg-born photographer, Edward Steichen. Both exhibitions include a wealth of stories and a complex set of ideas but they are also historic objects in their own right. The project team had identified mobile as a tool for on-site interpretation and thought mobile might also offer the possibility of connecting with audiences globally.
The CNA is organisation packed with people able to create digital content but lacking experienced working with mobile.
As a result, this project has two parts; the first is all about identifying ways in which mobile can best be used to communicate with and enthuse specific audiences on site and off, while the second is to support a creative team’s move into mobile, embedding the knowledge in the organisation and enabling the development of further mobile experiences in the future.
Through consultation Frankly, Green and Webb, has worked with the organisation to identify and prioritise ideas and stories most suitable to a mobile experience. We created concept designs and content strategies for both the on and off site experiences, supported by recommendations for technology solutions, operations and guidance on issues such as licensing.
Frankly, Green + Webb are currently working with the team to build an awareness of how the mobile context impacts user experience and, therefore, the skills to design and develop content. We are also providing support on process and schedule to ensure successful delivery.
Image “Château de Clervaux” by Michal Osmenda, available under a Creative Commons Attribution-ShareAlike 2.0 Generic license.