Denbighshire County Council
Denbighshire County Council wanted to find more effective and economic ways to promote and engage visitors in the cultural heritage of the rural areas of their county. They identified potential to use static and mobile digital technologies to in order to reach a wider audience across the region.
We undertook research and consultancy to identify the most effective approach – for technologies, content and infrastructure – and design an engaging visitor experience in response.
We began by reviewing the existing visitor offer to identify the opportunities – the rich assets and resources available, visitor interests – and the constraints – the practical and technical boundaries. Involving local organisations and businesses was vital to the success and sustainability of the initiative and we consulted widely to understand their needs and aspirations. This helped us develop an innovative and inspiring design solution for the mobile and static web that could be practically implemented, marketed and supported by the local community.
We worked closely with the Tourism and Heritage teams to identify the right storylines and interpretive approach and provide a structure for the team to continue to create innovative content in the future.
Denbighshire County Council were delighted with the results and have invited FG+W to take the project from design through to implementation, supporting the tendering process and the successful development team.
The findings that were presented to us were excellent and when implemented will aim to improve access to information, increasing visitor numbers to the county, lengthening their stay and enhance their enjoyment of our cultural heritage. Alyson and Lindsey are a great fun team who have a wealth of knowledge and experience enabling us to move forward in the world of digital tourism information.
Hawys Lebbon, Swyddog Prosiect Twristiaeth / Tourism Project Officer, Cyngor Sir Ddinbych / Denbighshire County Council
Image ‘The rather amazing Vale of Clwyd flanked by the Clwydian Hills AONB and the Denbigh Moors’ by ipø∂is‡å available under a Creative Commons Attribution-NoDerivs 2.0 Generic license