Kenwood House, English Heritage

Back in 2010 FG+W worked with the English Heritage Interpretation team to identify opportunities to use smartphone technology as part of their interpretation activities across the organisation – identifying potential audiences and creative approaches, highlighting some of the technical opportunities and constraints and building a business case.

Late in 2011 the English Heritage team asked FG+W to build on that broad strategic piece of work by developing a project for a specific site – Kenwood House in North London – as part of a round 2 funding application to the Heritage Lottery Fund.

The client team was keen to explore and test the potential for apps to address the project goals.  We provided research to identify which of their target audiences they could reach and insight into new interpretive opportunities offered by using smartphone technologies including technical and operational challenges that needed to be addressed.

We designed a number of mobile app based experiences for specific audiences and, working closely with the Interpretation Manager, we developed storylines and content approaches suitable for both the audience and platform. Finally, we developed outline budgets and schedules to be included in the HLF application.

The outcomes of this work are a series of inspiring and innovative interpretive experiences that are nevertheless practical and cost effective to implement.  The results formed part of the HLF Bid Activity Plan.

Image ‘Kenwood House’ by Tony Hall, available under a Creative Commons Attribution-NoDerivs 2.0 Generic license

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