Weeknotes: 21.2016 – New project! Helping the National Gallery develop their next generation of digital products
The National Gallery project will review and develop the Gallery’s brand positioning and content strategy and develop a series of digital concepts. Wayfinding is also included in the project and will be supported by the award winning team at Applied Wayfinding. The work around brand will feed into the content strategy, which will then be taken and applied to concepts for wayfinding and digital products and services. We are particularly excited to be part of a project that has, baked into its structure, such a holistic view of visitor engagement and experience onsite and online. FGW will be providing our user centred approach, leading the design research, journey mapping, content strategy and design sprints.
The National Gallery says, “It is important for us to further engage with our visitors and to provide content and experiences to people with different levels of interest and knowledge of art.”
We’re just over a week into the project now and have heads full of data from an intensive period of stakeholder interviews and research reviews. We look forward to sharing what we can about the process and seeing the results emerge as the Gallery develops their next generation of digital products.
Whilst that was our main preoccupation last week, we also came across a few notable reports and articles, below.
- How to apply a design thinking, HCD, UX or any creative process from scratch (featuring quite an involved reworking of the double diamond diagram).
- A new report from Taking Part, a survey of participation in the cultural and sports sectors.
- Interesting post from Co-op Digital on their AGM. We’ll be keeping an eye on their thinking around digital membership.