Case Studies

Here are a few examples of how our services have been applied:

Leeds Museums & Galleries – A service-wide mobile strategy for one of the UK’s largest council run services.

English Heritage – Mobile audience research and insight plus app concept designs for the UK’s largest heritage organisation

Renaissance Yorkshire’ – Mobile project scoping for funding applications for the Yorkshire Cultural Olympiad Project ‘Precious Cargo

Centre National de l’Audiovisuel, Luxembourg – designing both an on- and off-site mobile experience for two exhibitions plus training in creating content for mobile technologies.

Leeds Museums & Galleries

Leeds Museums & Galleries is large local authority museum services with 7 properties including museums, historic properties and art galleries. They had a small amount of experience working with mobile and felt it may provide real opportunity. They were particularly interested in building knowledge and skills across the organisation, identifying barriers to implementation and identifying low cost innovative approaches.

What did we do?

This project was about delivering a more strategic approach to implementing mobile in order to maximise benefits and keep costs and time to a minimum.

We delivered a workshop introducing mobile and smartphone technology to their teams, facilitating discussion on the opportunities and challenges within the organisation. Following interviews with marketing, learning, commercial, collections and operational teams, we highlighted the infrastructure requirements, skills and areas of the organisation that might best benefit from mobile technologies. Finally, we created project ideas using a range of existing apps that would offer quick wins and cost-effective means to begin using mobile technologies and meet their strategic mission.

A final report included data and research to support funding applications and demonstrate need to the wider council.
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English Heritage

English Heritage has a long history of using on-site audioguides. Visitor surveys confirmed the effectiveness and popularity of these guides but they are also expensive to operate and limited in the type of interpretation they support.

The Interpretation team thought there might be an opportunity to use smartphones to address these issues but weren’t sure how. They asked Frankly, Green + Webb to identify opportunities and design concepts for apps to support wider marketing goals.

What did we do?

This project was about identifying the sweet spot in order for English Heritage to take their first steps into smartphone technology.

Using our concept design process, we analysed audience segmentations and mobile ownership data to identify potential audiences and build a business case. We delivered two creative approaches for apps.

These included:

• A playful learning app for families designed to increase engagement, multiple visits and word of mouth marketing.
• A personalised planning tool for a priority young adult audience designed to encourage movement between sites using specialist interests and historic narrative.

We delivered this project via a report, design document and presentation.
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Renaissance Yorkshire

Precious Cargo is Yorkshire part of Stories of the World, one of the 2012 Cultural Olympiad projects. The project, which began in 2010, has brought young people – aged between 14 and 24 – into Yorkshire Museums with the aim of improving communication and engagement. Through a series of activities and events the young participants are providing consultancy advice on opportunities for youth engagement, exhibitions, events and world collections. The project will culminate in a series of co-designed and created events and displays across the partner museums in 2012.

In the process of exploring ways to communicate and interpret these activities, our client identified mobile as a potential tool. The Precious Cargo team was keen to understand if mobile was the right platform to connect with young people and, if so, what form the experience might take. Given the collaborative nature of the project it was important that the process actively involved both museum partners and the young people, building on and further developing their knowledge and skills and ensuring their full backing for the final proposal.

What did we do?

Frankly, Green + Webb identified the areas where the museum and young people could add most value in the research and development process. We used a combination of desk research, interviews and workshops with young people to develop a body of data and insights into ownership, motivation and use of mobile devices to support the funding bid. We then consulted with 13 partner organisations to identify technical and operational opportunities and constraints.

This was delivered via a workshop and a working document to support funding applications. This document included two outline design concepts including recommendations for development process and schedule and essential resources. We provided data to demonstrate need and value of the design and development of a mobile experience for the Project.
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Centre National de l’Audiovisuel

The Centre National de l’Audiovisuel (CNA) are currently undertaking a major project to redisplay two exhibits created by the Luxembourg-born photographer, Edward Steichen. Both exhibitions include a wealth of stories and a complex set of ideas but they are also historic objects in their own right. The project team had identified mobile as a tool for on-site interpretation and thought mobile might also offer the possibility of connecting with audiences globally.

The CNA is organisation packed with people able to create digital content but lacking experienced working with mobile.

As a result, this project has two parts; the first is all about identifying ways in which mobile can best be used to communicate with and enthuse specific audiences on site and off, while the second is to support a creative team’s move into mobile, embedding the knowledge in the organisation and enabling the development of further mobile experiences in the future.

What we are doing?

Through consultation Frankly, Green and Webb, has worked with the organisation to identify and prioritise ideas and stories most suitable to a mobile experience. We created concept designs and content strategies for both the on and off site experiences, supported by recommendations for technology solutions, operations and guidance on issues such as licensing.

Frankly, Green + Webb are currently working with the team to build an awareness of how the mobile context impacts user experience and, therefore, the skills to design and develop content.  We are also providing support on process and schedule to ensure successful delivery.
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