Royal Horticultural Society App – Case Study

Lindsey and I spent last Spring deep in conversation about the state of mobile learning and interpretation.  We were excited by the possibilities, frustrated by progress – you probably recognise the symptoms – and finally hit by a realisation that we had to stop talking and do something.  So, we set up Frankly, Green + [...]

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The ‘quiet back there’ app – or harnessing the Passback Effect

A couple of weeks ago, while snooping around on twitter, I noticed a hashtag for OMMA Mobile – a conference from the mobile marketing and advertising world. As I watched the tweets come in someone mentioned the ‘quiet back there’ experience. Parents hurling their smartphones over their shoulders to occupy the kids in the back seat [...]

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How would you define a successful family experience?

So here’s the first of a few posts that explore the themes within our latest report. But first, take a look at this viral video from Sesame Street based on another successful viral advert found here. Over on tonic.com creators of sesame street had this to say “We hope that we can think of everyone [...]

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Families and Smartphones: The Report

Late last week and earlier this week, we started sending out our completed report to all those who expressed an interest. You can see a brief description here and drop us a line if you’re interested in seeing a copy. [Update: You can now download a copy here ) The research originally came from work [...]

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