English Heritage

Earlier this year, the English Heritage Interpretation team identified smartphone technology as having the potential to play a key part in their offer but they needed to understand the size of the potential audience(s), the nature of the opportunities and develop innovative approaches to the visitor experience. Working closely with the Head of Interpretation, we have produced a report that addresses these questions and, from that, developed a series of creative concepts for pilot projects. The resulting strategy and concept document has enabled the team to discuss with key stakeholders across the organisation how best to explore this new technology with a minimum of risk.