Insight For Change
Our response package to the uncertain and rapid changes impacting our sector right now.
Introducing Insight For Change
Insight For Change is an accessible package of audience research, data and insight. Designed to drive digital change and with it, financial sustainability.
Our community is facing very real challenges in light of the pandemic. Cultural organisations are more reliant than ever on web and social content to stay connected with audiences, fulfill missions and generate income.
Working closely with cultural organisations, we have streamlined our consultancy service to offer an affordable research and wrap-around support package, that directly addresses the challenges faced by museum and heritage teams.
What will Insight For Change do for me?
Understanding online audiences has never been more important.
Insight For Change combines our specialist research, user-experience and content strategy expertise. It takes you to a position of understanding your online and onwards to those essential insights and action planning. We know that real digital change comes from better understanding of your audience and financial sustainability; this program is designed to be the first step in that change.
The online audience research, wrap-around support and collaborative peer study we’re delivering through Insight For Change runs over 12 months. In response to the needs of teams in our sector, we can do this with minimal internal resource expectation, and at an accessible price point.
With Insight For Change you’ll be able to:
- Make good content design decisions – you’ll know which audience to target and how.
- Have good conversations about resource and budget allocation – based on robust data and expert insight.
- Define the value of your web and social activity – and with it new opportunities to grow revenue and support through online content.
What is included?
Working with us, you’ll get online audience data you know you can trust and crucially, the expert insight and specialist support you need to turn that insight into action. You also get access to peer data and the opportunity to collaborate with cultural organisations on a sector wide study and report.
- A social media survey run twice in a year
- A web survey run twice in a year
- A live data portal
- Full access to anonymised peer data
- Complete ownership of your own data
- Reporting tools to help communicate findings internally
- A bespoke Insights and Next Steps Consultancy Report
- Two x 2hr Insight For Change Workshops with FG+W
- Inclusion in a collaborative research study and published Sector Report
Case Study
Using Insight For Change to respond to lockdown and plan for the future
Services: Insight for Change
Tools: Web and social audience research, peer data and collaboration, Insight Workshops + Reports
Delivered: 2020/21
– Rosie Cardiff, Website Editor, Science Museum Group
“We really liked the collaborative approach to this project, working with our peers and getting insight into how we compare with other museums. That was the bit that made us think that this is something different.”
Meet the team
The Frankly, Green + Webb team have over 25 years of experience making, evaluation and delivering digital experiences for cultural organisations. They are most known for the conversation-shifting research into how audiences use digital technologies both on site and online.
Laura, Lindsey and Alyson are joined on this project by Adam Pearson.
Adam runs Pearson Insight, a UK award-winning freelance research agency which helps public, cultural and not-for-profit organisations uncover insights and find answers through quantitative research.