Case studies
Look at what we’ve gone and done.
Online and on-site.
Our collection of case studies tells a compelling story.
A user research roadmap for a small charity with big ambition.
Booker Prize Foundation
A charity promoting the art and value of literature for the public benefit. Among the ways in which it fulfils this mission is the awarding of the Booker Prize and the International Booker Prize.
Services: Research Audit, User Research Roadmap
Tools: Workshops, Desk Research, Consultancy
Delivered: 2025
A research framework for online and onsite museum audiences
University of Oxfords Gardens, Libraries and Museums (GLAM) Divisional Office, UK
A central department supporting 6 institutions – the Ashmolean, the Bodleian Libraries, the History of Science Museum, the Museum of Natural History, the Pitt Rivers Museum, and the Botanic Garden and Arboretum.
Services: Research Framework Development, Action Planning
Tools: Consultancy, Data Strategy
Delivered: 2024 – 2025
Reframing a website redesign with powerful insights and expert facilitation.
National Library of Scotland, UK
Scotland’s National Library looks after and and shares Scotland’s cultural heritage including everything from ancient manuscripts to digital content.
Services: Web user research, web strategy + action planning
Tools: Online survey, collaborative workshops,
Delivered: 2023 – 2024
How digital foresight helped to inspire a bold 10-year vision.
National Trust, England + Wales
A conservation charity that protects and opens up historic places and green spaces in the UK. It’s Europe’s largest conservation charity.
Services: Strategic planning, Trends Analysis
Tools: Workshops, Desk Research, Consultancy
Delivered: 2024
How user research improved a museum website redesign.
The Fine Arts Museums of San Francisco, USA
FAMSF is the largest public arts institution in San Francisco with over 1 million visitors per year and an unusually large and engaged membership base.
Services: Insight for Web Strategy and UX, User research
Tools: User testing, benchmarking, workshops + reports
Delivered: 2020 – 2023
How a 7 year user research partnership supported digital transformation.
Imperial War Museums, UK
A family of five museums uncovering the causes, course and consequences of war.
Services: Insight for Web Strategy and UX, user research, strategic planning
Tools: User testing, benchmarking, workshops + reports
Delivered: 2018 – 2025
Collaborating on an exciting, clear vision for digital transformation.
British Library, UK
The UK’s National library with a living collection of over 170 million items.
Services: Strategic planning
Tools: Workshops, desk research + consultancy
Delivered: 2022
How insight enabled a charity to focus social media engagement on connection.
National Trust for Scotland, UK
An independent charity that protects and shares some of Scotland’s most precious historic places and natural landscapes.
Services: Insight for Content Strategy
Tools: User testing, benchmarking, workshops + reports
Delivered: 2020-2021
Using audience insight to respond to a plan for the future.
Science Museum Group, UK
The world’s leading group of science museums.
Services: Insight for Content Strategy
Tools: User testing, benchmarking, workshops + reports
Delivered: 2020-2021
Understanding the impact of a new mobile experience.
San Francisco Museum of Modern Art (SFMOMA), USA
One of the largest museums of modern and contemporary art in the United States.
Services: Mobile Evaluation, User Research, Product and Service Testing
Tools: Narrated visits, In-depth interviews.
Delivered: 2017
How online content could fuel a new generation of science educators.
Services: Audience research, content strategy
Tools: Online surveys, in-depth interviews, usability testing, journey mapping
Delivered: 2018, 2019-2020