What we do
Research-led strategy and design for cultural and heritage organisations
Our approach
How we help
We work where insight meets action.
Audience Research
Qualitative and quantitative research that gets beneath the surface. Helping you understand who your audiences are, what they need, and how to reach them.
Digital strategy + roadmaps
Clear direction and prioritisation for your digital work, grounded in evidence and shaped around what’s actually achievable.
Digital content + interpretation strategy
Helping you translate collections, stories, and ideas into digital experiences and products that connect.
Designing collaborative systems + processes
Building and embedding ways of working that help teams use insight to align, decide, and deliver together.
Ideation, prototyping and testing
Trying things out before committing and testing ideas with real people to learn what works and refine as you go.
When to work with us
You might need us if…
Your organisation’s ambitions outstrip your internal capacity or expertise
You’re looking to increase digital or data maturity across your organisation
You’re stepping into an unfamiliar project without a clear map
You have existing data and insights, but you’re struggling to see how they translate into action
Your understanding of audiences feels incomplete or not quite up to date
You’ve got data and insight, but you can’t unlock it into decisions
You’re building for the longer term, not just fixing what’s in front
‘Leave a lasting imprint on your audience
-and reputation.’
–FG+W
Testimonials
They said it first.
Testimonials from some very cherished people we’ve worked with.
– Sam Potts, Senior Digital Manager, Royal Museums Greenwich
“Frankly, Green + Webb were invaluable partners who helped Royal Museums Greenwich really understand our online audiences and the role that online content can play in achieving our organisational objectives. Their research and insights allowed us to go beyond simple metrics and dig into audience needs and motivations. With their support, we’ve been able to review our online content strategy and establish detailed objectives that will guide future efforts across the organisation.”
– Jenn Phillips-Bacher, Digital Product Manager, Booker Prize Foundation
“We brought Frankly Green + Webb in to make sense of our existing market research, identify gaps in our audience insights, and set out a phased plan for filling those gaps.
Alyson, Lindsey and their team really got us from the start, bringing a keen understanding of how to approach big ambitions within a small charity. Our work with FG+W gives us more confidence that we’re making better decisions about our content and potential digital services.”
–Patricia Buffa, Director of Digital Strategy, Fine Art Museums of San Francisco
“With our partnership, we’ve been able to create a solid foundation for decision-making. It’s brought a new way to do the work. We’ve also changed the internal mindset; now no one assumes that we’re going to add new features without asking first about user needs.The ability to translate complex data into insightful and thoughtful recommendations is a rare skill. FG+W is able to do that in a way that reflects the complexities and the nuances of the museum world. That’s why we continue to work with you. You really get what we’re trying to do. “
–Màiri Lafferty, Head of Digital Engagement, National Library of Scotland
“FG+W understood our brief and the challenges we faced from the outset. Their expert facilitation and willingness to challenge our team and organisation were precisely what we needed to keep the project moving forward.
Their human-centred approach ensured the project evolved based on our needs, timelines, and resources. I highly recommend them and would work with them again without hesitation.”